Luxury fashion/heritage brand | Auckland | Full-time | $100,000–$120,000 + benefits
Are you a strategic ecommerce leader with a passion for elevating premium digital experiences and driving growth across multiple markets? We’re partnering with a thoughtfully crafted luxury fashion brand rooted in refined design and quality, with an international footprint spanning Australasia and the United States.
This is a rare opportunity to take ownership of a mature but fast-growing ecommerce channel within a brand that values timeless design, exceptional craftsmanship, and sustainable retail growth. You’ll play a pivotal role in shaping the future of the online business at a pivotal moment in its global expansion.
About the Brand This brand is known for its luxurious, enduring wardrobe essentials and elevated knitwear, designed to be both elegant and timeless, with strong customer appeal in discerning markets. Every piece is created with exceptional quality and care, supporting a mindful approach to fashion that resonates with loyal customers at home and overseas.
About the Role As Ecommerce Manager you will own and drive the performance and strategic direction of digital channels across key markets, including Australasian and US audiences. You will be accountable for delivering revenue targets, optimising conversion, and ensuring a seamless and sophisticated online experience that reflects the brand’s premium positioning.
You will:
- Lead ecommerce strategy and growth across multiple markets
- Manage two distinct online stores with tailored regional approaches
- Oversee the B2B wholesale platform and ensure operational excellence
- Work closely with the GM and senior leadership to align commercial goals
- Lead and develop the Ecommerce Assistant and coordinate with cross-functional teams
- Manage the relationship with external digital marketing partners
- Optimise performance through data analytics, SEO, CRO, email/CRM, and paid digital channels
- 4–5+ years in ecommerce or digital leadership, ideally in fashion, luxury, or lifestyle retail
- Minimum 2 years in a senior ecommerce role with revenue or P&L influence
- Strong understanding of Shopify ecosystems, analytics tools, and digital performance metrics
- Experience with CRM/email platforms, SEO, and paid media strategies
- Excellent leadership, commercial judgement, and a proactive mindset
- Passion for premium retail, brand consistency, and elevated customer experience
- Competitive salary range of $100,000–$120,000 NZD + benefits
- Staff discount and early access to new collections
- The autonomy to shape digital strategy and make meaningful commercial impact
- Opportunity to join a close-knit team at an exciting stage of international growth