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Starting her career in retail during high school, Dana navigated through various roles, including Fashion PR and Marketing for an iconic denim brand. She later relocated to Melbourne to head their retail division and took on a State Sales and Account Management role.

Transitioning to retail operations for a large Australasian vertical retailer, Dana then explored her passion for travel across the UK and Europe. Returning home to NZ, she became the National Sales Manager, overseeing retail and wholesale sales management and buying for leading fashion brands.

As the Team Leader for RWR Executive, Dana has demonstrated a proven track record in successfully placing individuals in diverse roles, from Senior Leadership appointments to Retail Operations, including Multi-Site Management, Marketing & eCommerce, and Merchandising (covering Buying, Planning, Design, and Production), within multinational corporations across publicly listed, private, and cooperative enterprises.

In her free time, Dana enjoys socialising with friends and family, often exploring the latest restaurants with a glass (or two) of Syrah in the Winter or Chardonnay in the Summer.

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OUR VALUES

Aligned values are key factors you should consider when choosing a supplier to represent your personal or employment brand.  We’re proud of who we are and strive to work with like-minded people and organisations.

People

People are the glue at the centre of our values. We work as one to achieve success together. We ooze passion and live life to its fullest.

Purpose

Delight Stakeholders and leave them with a lasting impression. Exceed expectations by delivering 100% of what we say we will; consistently. We’re all about straight talking - under promise and over deliver. We strive to look after the best interests of all our stakeholders.

Profit

We believe in corporate responsibility to give back to our industry and communities while remaining profitable.  This allows us to push the boundaries of success and maximise potential. It’s not just about money.