John Caldwell is the CEO of RWR Group which includes specialist recruitment brands; RWR Health, Retailworld, and Hospoworld.

John started his career in fast food. Starting out making Pizza and being a delivery driver he progressed through the business holding most available roles on his way up the ladder - Store Manager, Area Manager, National Training Manager and State Operations Manager. At the age of 21 John franchised two fast food stores in Sydney. In 1998 one of John’s stores was awarded the Australian Franchise store of the year and John was recognised at the world conference as one of the best Franchisees out of the 7,000 stores worldwide. In addition, this business acknowledged John with dozens of National and International awards.

John sold his stores to move back into a corporate role. He was appointed National Training Manager for an Australian retail fashion success story with over 100 outlets before stepping up to take on Human Resource & Operations Management for the company Nationally. John then took on a Melbourne based high end fashion retail chain as General Manager, in this role he lead the company through massive sales increases and established the manufacturing and wholesale side of the business.

In 2003 John decided to follow his passion for HR and retail and developed the Retailworld brand in Australia as a subsidiary of the New Zealand based company. In more recent years John and Trish McLean acquired all shares in the global company to form a formidable partnership globally. John has very detailed and large scale growth plans for RWR Group both in Australia and throughout the world.


Aligned values are key factors you should consider when choosing a supplier to represent your personal or employment brand.  We’re proud of who we are and strive to work with like-minded people and organisations.


People are the glue at the centre of our values. We work as one to achieve success together. We ooze passion and live life to its fullest.


Delight Stakeholders and leave them with a lasting impression. Exceed expectations by delivering 100% of what we say we will; consistently. We’re all about straight talking - under promise and over deliver. We strive to look after the best interests of all our stakeholders.


We believe in corporate responsibility to give back to our industry and communities while remaining profitable.  This allows us to push the boundaries of success and maximise potential. It’s not just about money.