Enticing your customers back in store
The light at the end of the tunnel is nearing as retail stores begin to re-open or prepare to open with the COVID-19 restrictions being lifted across New Zealand and Australia. Below are some tips on enticing your customers to come into your store and move away from exclusively shopping online.
Spread the word - It’s important to let your customers know you have officially reopened. A big part of this is communication, utilise free channels like social media to reach your customers with visually appealing images that will resonate with your customer base. You may also use email and TXT databases as another method of communication. Be informative, showcase any new stock you may, any reopening promotions/sales you are running.
A massive part about reconnecting with customers is letting them know the measures you are taking in-store to keep them and your staff safe. Be sure to let customers know what the expectations are upon entry and what your doing to comply with government regulations. Check out our blog post on tips for safely for reopening here.
Some of your customers may need an extra push to get them to come in. If you are in a position to do so you may want to consider running promotions. The right offer depends on your products, sale objectives and customers. For example, if you are trying to get rid of surplus stock a “Free Gift” with any purchase over a certain amount is a great way to do this. Or if your focus is to increase sales you may want to run a “ 20% off sale”. You may even consider introducing a rewards programme that results in a voucher for spending over a certain amount. The options are endless and will help generate interest in returning foot traffic to your shop.
Good luck, and happy shopping to your customers!