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The light at the end of the tunnel is nearing as retail stores begin to re-open or prepare to open with the COVID-19 restrictions being lifted across New Zealand and Australia. Below are some tips on enticing your customers to come into your store and move away from exclusively shopping online.
Spread the word - It’s important to let your customers know you have officially reopened. A big part of this is communication, utilise free channels like social media to reach your customers with visually appealing images that will resonate with your customer base. You may also use email and TXT databases as another method of communication. Be informative, showcase any new stock you may, any reopening promotions/sales you are running.
A massive part about reconnecting with customers is letting them know the measures you are taking in-store to keep them and your staff safe. Be sure to let customers know what the expectations are upon entry and what your doing to comply with government regulations. Check out our blog post on tips for safely for reopening here.
Some of your customers may need an extra push to get them to come in. If you are in a position to do so you may want to consider running promotions. The right offer depends on your products, sale objectives and customers. For example, if you are trying to get rid of surplus stock a “Free Gift” with any purchase over a certain amount is a great way to do this. Or if your focus is to increase sales you may want to run a “ 20% off sale”. You may even consider introducing a rewards programme that results in a voucher for spending over a certain amount. The options are endless and will help generate interest in returning foot traffic to your shop. Good luck, and happy shopping to your customers!
It can be time-consuming and overwhelming to look for a new position when you are already employed. However, with the right strategy, you can focus your search and increase your chances of finding your ideal position.
In a world of counter-offers, multi-offers and candidate vanishing acts having a well-defined brand will help you build a strong connection between candidates and your open roles. This will help you achieve your hiring goals and secure quality candidates when they are faced with multiple options on the table.
How to reopen with ensuring your customers and team feel safe at all times.
Let’s strip things right back to the basics for your retail job search. Here is a list of job searching tips that will be helpful for you to fine-tune your job search, write a resume and be successful at a job interview.
Filling your roster over the festive season can prove challenging for any business, the high-demand, customer-facing roles of retail can be the hardest of them all. Check out our blog for helpful tips this holiday season.
Personalisation for consumers is fast becoming an expected necessity in today's world. The experience it brings makes your customers feel important and valued, shows that you understand their needs and in turn will drive the sales of your product.