Dana is a retail professional who started her career in an urban fashion retailer during high school and fell in love with everything Retail.

As she studied through Business Marketing at University, Dana took on a role in Fashion PR and Marketing for an iconic brand specialising in denim, allowing her to understand consumer behaviour and the commercial aspects of retail. Dana then took on an opportunity heading the retail division in Australia before stepping into a State Sales and Account Management role. Her next role was moving into retail operations for a large Australasian vertical retailer with 250+ stores across Australia & NZ.  

Having worked in Retail and wholesale across NZ and Australia, Dana caught the travel bug and decided it was the perfect time to do an O.E in Europe. After 2 years of globe-trotting Dana decided it was time to come home to NZ, finding herself in a National Sales Manager role where she was in charge of retail and wholesale sales management, buying & merchandising planning for multiple leading fashion brands.

With 12+ years retail and wholesale experience in varying roles across NZ & Australia, Dana applies her hands-on industry knowledge to specialised executive retail recruitment at Retailworld. As Team Leader for RWR Executive, Dana has successfully placed a variety of roles ranging from marketing and buying through to senior leadership and executive search appointments in multinational businesses, including publicly listed and privately owned.

 In her spare time, you’ll find Dana socialising with friends and family, travelling at any opportunity, or enjoying live music - ideally at a festival. Dana is a keen foodie often enjoying the newest restaurants with a glass of vino - preferably a Man O’War Dreadnought Syrah (if you’re buying she says) or if she's buying, Rabbit Ranch Pinot Noir.