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Starting out in fast food hospitality at the tender age of 15, Joanna was promoted along the way into supervisor and management positions. The ultimate goal for her at the time was to move into fashion retail, which Joanna did successfully. Working her way through the ranks, from the assistant store manager in boutique menswear, to her most recent role as an Area Manager for a national fast fashion clothing brand in Victoria.

Recruitment has always been one of Joanna's specialist areas in her retail career, previously responsible for the recruitment process of teams for new store openings. Joanna's passion is with the people she has hired over the years, placing people in roles which they will flourish in.

On the weekend Joanna enjoys getting outdoors, spending time under the stars, camping with her family.